Firework: Blog

To support an aggressive SEO strategy and improve the content publishing experience, we migrated a high-volume blog from WordPress to Webflow. The existing system was slow and cumbersome for authors, making it difficult to manage the rapid influx of new content—about 10 articles per week. The first phase of the migration focused on ensuring fast page loads, a structured CMS, and a user-friendly experience for content creators.

• The blog contained over 500 pages, requiring careful migration and accuracy checks.
• A new design was implemented in collaboration with the design team and web manager.
• Author interviews provided insights into pain points and guided feature improvements.

With a large volume of content and active contributors, the migration had to balance speed, accuracy, and usability improvements. Every page was reviewed for consistency, and new CMS structures were introduced to streamline content management.

• Each blog post was imported and checked to ensure formatting, media, and metadata accuracy.
• The redesign modernized the blog’s layout while maintaining SEO integrity.
• CMS collections were structured to avoid bloat and maintain efficiency.
• Webflow’s user roles were configured to provide authors and editors with appropriate permissions.

By shifting to Webflow, the blog became significantly easier to manage, leading to better content workflow and improved site performance. Authors and editors found the new system intuitive, making publishing and organizing content more efficient.

• The structured CMS improved navigation and usability for content creators.
• Performance enhancements led to better page speed and higher organic search rankings.
• The flexible permissions system ensured the right level of access for different contributors.
• Positive feedback from authors validated the improvements, leading to a smoother content creation process.