Shippo
Increase conversions by creating more keyword-rich content
The Problem
Small to medium business are Shippo’s bread and butter. In order to increase conversions, we needed to drive more traffic to the marketing website with the idea that
The Solution
Turn the Shippopedia page into a glossary of keyword-rich content. The glossary includes links that lead to articles and other popular resources designed to help business owners save on shipping costs.
Become a resource for business owners and retain customers
The Problem
Shippo’s shipping calculators are one of the most popular features on their website. The calculators draw a lot of traffic and help business owners save on shipping. They wanted to build on that by creating more online tools.
The Solution
Start to create a suite of tools, starting with the Refund Policy Generator. This app lets business owners create custom refund policies quickly and easily.
