KLS Real Estate


KLS Real Estate

Problem statement

Kelly chose me to design her first website when she first started as a broker five years ago.  She decided it was time for web site upgrade and wanted a more sophisticated look to reflect her seasoned status. My challenge was designing a website that both fit the client’s style and appeal to her ideal clients.


We iterated through a few mood boards to find the right direction. We wanted it to feel clean, minimal, and lux. Using a white background with lots of white space to give us a minimal feel. Navy blue was chosen as the primary color for its representation of stability in business. We used gold was added as an accent color. The palette was designed to be all business but with a softer edge.


Stay tuned …

Project link

KLS Real Estate