Software brand refresh
Enhancing transit operator interfaces in alignment with company identity
Objective
To refine typography and color schemes in transit operator interfaces to align with the New Zealand Department of Internal Affairs' mass transit ticketing system, improving visual coherence and user experience.
Background
Transit operators in New Zealand sought to enhance their user interfaces to better integrate with the Department of Internal Affairs' mass transit ticketing system. The existing interfaces lacked consistency in typography and colors, leading to a disjointed user experience for commuters.
Approach
Research and analysis: Conducted a thorough analysis of the Department of Internal Affairs' design guidelines and existing transit operator interfaces to identify discrepancies.
Typography refinement: Selected typography that complemented the ticketing system's guidelines while ensuring readability and accessibility for users.
Color scheme alignment: Adjusted color palettes to harmonize with the ticketing system, maintaining visual coherence across all interface elements.
User testing: Iteratively tested prototypes with transit operators and commuters to gather feedback on usability and visual appeal.
Implementation: Collaborated closely with transit operators' development teams to seamlessly integrate the refined typography and colors into existing interfaces.
Results
Enhanced visual coherence: The refined typography and color schemes improved the overall aesthetic consistency of transit operator interfaces.
Improved user experience: Commuters reported a smoother and more intuitive experience while navigating the interfaces, resulting in increased satisfaction.
Alignment with Department of Internal Affairs' Guidelines: By adhering to the ticketing system's design guidelines, the interfaces now seamlessly integrate with the broader mass transit infrastructure in New Zealand.
Positive stakeholder feedback: Transit operators expressed satisfaction with the upgraded interfaces, recognizing the dedication to innovation and synchronization with evolving transit landscape.
